India is one of the important suppliers of handicrafts to the world market. The Indian handicrafts industry is highly labour intensive cottage based industry and decentralized, being spread all over the country in rural and urban areas. Numerous artisans are engaged in crafts work on part-time basis. The industry provides employment to over six million artisans (including those in carpet trade), which include a large number of women and people belonging to the weaker sections of the society.
In addition to the high potential for employment, the sector is economically important from the point of low capital investment, high ratio of value addition, and high potential for export and foreign exchange earnings for the country. Although exports of handicrafts appear to be sizeable, India’s share in world imports is miniscule.
India, a country with 26 states and 18 languages and more than 1500 dialects offers an enormous range of handicrafts from each of the states. It is a sector that is still not completely explored from the point of view of hidden potential areas.
Articles of Everyday Use and Decorative Items made by this industry are in high demand all over the world, especially in USA, Germany and UK. Apart from the usual items such as Clay, Metal, Jewellery, Woodwork, Stone Craft, Glass & Ceramic etc., there is a huge variety of products which are unique such as Embroidered Goods, Papier Mache Craft, Terracotta, Zari-Zari Goods etc.
Abundant and cheap labour enables the manufacturer to compete on prices. These high aesthetic value products wrapped in mist of antiquity are hand made and hence required capital investment is considerably low and numbers of competitors are few as well.
Sheth Construction Group, carried out an in depth survey around different states to identify the limiting factor for growth of this particular sector. After this adequate market survey, today our group delivers goods of consistence international quality in timely manner.
To grow further in this sector we need to increase our productions capacity and widen our marketing strategy by means of e-commerece, Retail Chains and Malls, collaborating with foreign buyers and marketing firms to make sure that all those beautiful and unique artworks reach the international market.
To make this dream come true our group is always approachable both for the manufacturer and the marketing firms.